104.7/The Fish launches all Christmas as usual

It’s beginning to look a lot like Christmas. In fact, that’s the Bing Crosby song Christian pop station 104.7/The Fish used this morning at 7:50 a.m. to launch its annual all Christmas music format. This is about the same time it made the switch the past two years. In 2009, the first song was Matthew West’s “Give This Christmas Away” with Amy Grant .  Last year, it was Amy Grant’s “Jingle Bells.” Over the next 32 days, the station will play more than 9,000 Christmas songs, a mix of secular and religious, from “Sleigh Ride” and “White Christmas” to “What Child is… >>

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