A talk with the founder of Pandora Tim Westergren about his push into local advertising
I first met Pandora founder and creator Tim Westergren in 2007. He held a “meet up” with fans at Defoor Center. About 150 enthusiasts showed up. The company was ultra cool but losing money and fighting over royalty payments that were sucking the company dry. In 2008, Apple released the iPhone – and saved Pandora. In the not-so-distant past, people were tethered to their desktops and laptops to listen to Pandora. Now they could be anywhere. And as Wi-Fi, 3G and ubiquitous access to the Web became the norm, Pandora’s app became a standard pick up. Registered users, regular users and… >>
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