Georgia Aquarium hits a new groove with SoundWaves

For five years, Georgia Aquarium brought sonic waves into the venue with its weekly Jazz Journeys series. But this season, the event received an overhaul, including a new name – SoundWaves – and a broader exploration of musical genres. Scott Higley, vice president of marketing and communications at the aquarium, acknowledges that 2011 saw a drop off in attendance, so it was time for some refreshing. “A jazz-specific series skews a little older, so we thought we could do something more contemporary to attract our target audience. And it’s family friendly.” (That target audience, by the way, is women… >>

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