Kandi Burruss: ‘The Kandi Factory’ Interview

Wednesday afternoon we caught up with Kandi Burruss, the Grammy award-winning Real Housewife of Atlanta to talk about her new Bravo show, ‘The Kandi Factory‘…
Kandi says her show, which gives two aspiring hopefuls a chance at the music business, is different from other music programs like American Idol, The Voice, and X-Factor.
‘Our show is totally different. We take you through the whole process of being an artist. It’s not even just about the artist, it’s about the whole team, and can we even accomplish this? You see us getting frustrated and agitated sometimes.’
Thousands of people applied for the chance to come to Atlanta be mentored by Kandi and her team. Bravo narrowed the applicants down to 50, and Kandi chose two from there.
‘We wanted to take two people who may not had been the best vocal talent, but really wanted it. It was hard looking at the tapes, because everybody liked someone different.’
In the end, Kandi chose Melissa, a young single mom and Matthew, a college guy who had been going through some personal difficulties with his family. ‘His story really touched our heart. I love the underdog.’
As we all know from the hit song ‘Tardy for the Party’ Kandi wrote for fellow cast member Kim Zolciak, the voice isn’t everything. Some may argue in today’s world, anything.
In fact, Kandi says there are three main ingredients necessary to cook up the perfect pop star:
‘I feel as a music industry vet, in order to make a mark when you first come out, you have to have the right image, the right song, and a good stage show. It’s one thing for people to like your song, but when they see you perform, you don’t want to crash and burn.’
Kandi wrote an original song for each person on ‘The Kandi Factory.’ The first episode is a 90-minute pilot. If it gets picked up, Kandi hopes to showcase two new aspiring performers on each episode.
‘That means I have to write two new songs every time. It’s a lot more work, but an opportunity to give a lot more people exposure to the world. A lot of people just need that chance to be seen.’
- ‘The Kandi Factory’ premieres Sunday, March 4th at 10 p.m. on Bravo following ‘The Real Housewives of Atlanta.’
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