News/talk AM1160 adds Geraldo Rivera to lineup
Starting Monday, News/Talk AM 1160 WCFO is adding Geraldo Rivera to the lineup starting August 13 from 4 to 7 p.m. Jeff Davis , who runs the station, was attracted by his name recognition. “It’s much easier for our salespeople to sell to potential advertisers when those potential advertisers are familiar with the names on our roster (i.e., Imus, Laura Ingraham, Mike Huckabee et al),” he wrote to me via email. America’s Radio New Network will now be cut back to 7 to 9 p.m., Davis said. Rivera started a show in Los Angeles and New York. Atlanta-based Cumulus Media decided… >>
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