What should CBS do about the poor ratings at Dave FM?
Mara Davis, whose mid-day show has been a bright spot on Dave for years, but even her ratings have suffered. Eight-year-old 92.9/Dave FM has always fashioned itself as the adult rock station in town. Although ratings were usually modest at best for such a strong signal, it was able to sell its sophisticated, high-income listener profile. A year ago, the station was riding a respectable 4 rating in the Arbitrons. That made it top 10 overall and in the 25-54 demographic. But the bottom has fallen out the past 12 months in a way seldom seen before in recent times… >>